Library: Management: Markets & statistics

Find market and industry research

We have a large range of market research databases, most of which have an international focus. Some additional market research can be found using the literature databases such as PQ One Business and Business Source Complete. The databases are grouped by type in this guide, but you can also see the A-Z of all Library databases.

EMIS
An emerging markets platform providing company, country and industry intelligence. It includes 9,000 local news sources, private/public company data, industry reports from global and local providers and complex analytical tools to monitor, screen and analyse trends, risks and forecasts.
Features reports from Euromonitor, Mintel, BMI, Economist Intelligence Unit, Marketline, S&P, Oxford Economics and D&B.
• Companies: 4.9 million private and public emerging market company profiles.
• Industries: EMIS covers 250 different industries throughout the emerging markets.
• Countries: Data covers 125 emerging markets.
• M&A: more than 139,000 M&A deals along with proprietary research, valuations and forecasts.

EMIS mobile friendly
Use this link to access EMIS from a mobile phone.
EMIS Knowledge Portal
Resource library on how to use EMIS.

Frost & Sullivan: Industry and Technology
Worldwide industrial markets and technological intelligence database. F&S provide full-text reports and commercial data, covering all areas of engineering, from aerospace to mobility, as well as allied areas e.g. healthcare.
GlobalData: Packaging Intelligence Center [NOTE: only available until 30 JULY]
Coverage: reports, news, forecasts and data on industries and markets; provided at the level of individual sectors, countries, companies and products.
Data/analytics include macroeconomics, pricing, advertising, packaging, consumers, social media influence, patents, cybersecurity and geopolitics. Sectors include tobacco, beverages, food, healthcare, clothing, electricals and others. To contact the helpdesk, click the down arrow in the top menu (next to the green search button).
IBISWorld
Provides access to more than 12,000 reports on UK, Global, Australia, Canada, Chinese and New Zealand industries.
• Industry Research Reports – 25 page reports containing key statistics, forecasts, supply chain information, performance and outlook analysis, industry structure, products and markets, competitive landscape, operating strengths and weaknesses and analysis of external drivers.
• iExpert Summaries – 6 page snapshots condensing the integral elements from the industry reports into bite-sized paragraphs, graphics and tables.
• Risk Ratings Reports – 15 page reports covering the risk that the industry is facing over the next 18 months. Includes an assessment of the operating conditions (industry structure, revenue outlook and key drivers) for companies in the industry.
• Archive Industry Reports – Industry Research Reports dating back up to 7 years.

Videos (from IBISWorld)
Video: IBISWorld - finding market share for companies (01:32)
Just-Series Market Research Reports
A series of market research reports (from Aroq Ltd) on Proquest's ABI/Inform database.

MarketLine
MarketLine is a global business resource covering 120 industry sectors, 500,000+companies, 200 countries, and 1950 cities. Analysis includes Five Forces (Industry), SWOT (Company), PESTLE/PEST (Country), and Case Studies.
Industry data & analysis:
• 6000+ Industry Profiles including Porter’s Five Forces Analysis
• Market values, volumes, and forecasts for over 120 industry sectors and 50 countries
Company data & analysis:
• 500,000+ Company Database
• 100,000+ Company Profiles
• 12,000 SWOT Analyses
• 450+ Case Studies highlight best and worst practice
• Company News and Financial Deals tracked and updated daily
Country & City data & analysis:
• Key socio and macroeconomic indicators for more than 200 countries and 1950 cities
• Country Profiles and City Profiles evaluating Political, Economic, Social, Technological, Legal, and Environmental Factors
Data & Tools
• Screen companies and build lists of potential business partners, clients, and investment targets from a database of over 500,000 companies
• Stay informed of market developments with over 600,000 Company News articles and 400,000 Financial Deals
• Social Media Analytics - 'top mentions' of concepts, themes, sectors, companies, and hashtags.

Mintel
UK marketing intelligence database analysing market sizes and trends. Monitors and forecasts consumer behaviour/market developments. Includes global trends and insights and consumer survey questions and answers. (For survey data see 'analytics' and then 'consumer data'.)
UK subscriptions:
• Automotive
• Beauty and Personal
• Drink
• Food
• Food service
• Health and Wellbeing
• Lifestyles
• Media
• Retail: E-commerce
• Retail: Home
• Technology

Mintel Global Trends
Global consumer Databook and Insights (36 countries)

If you have trouble with the above link to Mintel use this alternative and choose to login as University of Bath from the drop down list:

Passport
Market reports for consumer, industrial and service sectors worldwide. It gives market data for consumer products and includes country profiles, statistics, consumer lifestyle, country and business environment (risk) reports. Registration needed when using Passport for the first time. (Clear cookies in your browser if you have difficulty logging in.)
• Countries: profiles (demographic, economic, political) and business dynamics
reports including SWOT analyses.
• Companies: profiles, market share and brand share rankings.
• Lifestyle statistics: reports on 76 countries detailing consumer habits and lifestyles.
• Updated analysis: daily industry and country news.
• Statistics: international macro-economic and demographic data.

Transcripts for Passport videos

PQ One Business industry reports
Reports from: Acquisdata; Barnes Reports; Fitch Solutions; Mergent; Oxford Economics; Plunkett Research; and The Economist Intelligence Unit.

Statista
Statista is a Google-like search tool for market research and statistics with facts and figures easily displayed in charts and graphs. It provides access to more than one million statistics, ready to use in PPT, XLS and PNG format. Create a personal profile to make the best use of the Research AI tool on Statista.
• Access to 1 million statistics - ready to use in PPT, XLS and PNG formats.
• PowerPoint dossiers on 3000 of the most searched-for topics such as online gaming, e-commerce, car sharing and organic food markets.
• Five year revenue forecasts on 42 countries and 400 industries.
• Industry reports (USA-focused) including SWOT analyses and forecasts.

Off-campus access: please register with your University email address. You will need to re-register every 120 days.

Videos from Statista

Find advertising and audience data

WARC (World Advertising and Research Centre) This link opens in a new window
Advertising articles, case studies, videos, news and data. Interactive data covers advertising spend and media costs and consumption.
• Articles from numerous sources including Admap, Forum for Advertising Research, International Journal of Advertising, and Journal of Advertising Research.
• Advertising case studies searchable by industry sector, target audience and media used.
• Global Adspend Database covering 90 markets with data for newspapers, magazines, TV, radio, cinema, 'out of home' and internet.
• Global Media Costs provides a database of comparable costs for 63 markets allowing analyses across markets, media, target audiences and time periods.

WARC interactive quarterly data on media spend, costs and consumption.
WARC annual data on media spend, costs and consumption
Broadcaster Audience Research Board (BARB)
Weekly and monthly television viewing figures.
Publishers Audience Measurement Company Ltd (PAMCo)
Magazine and newspaper audience figures.
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Topline PAMCo data is available to everyone freely on the website, where the latest PAMCo results are updated every quarter. More detailed data is only available to subscribers.
RAJAR (Radio Joint Audience Research)
Radio listening figures.

Find statistical data

The most frequently used statistical sources are listed here for business, management and allied fields. To see other recommended databases for statistics in other subject areas see the links below.

Social and policy sciences: data and statistics
Guide to resources covering areas such as economics, employment and public opinion.
Economics: statistics and data

Statista and Passport are the top two recommended databases for statistics. Try these first before looking at the longer list of databases below.

Statista This link opens in a new window
Statista is a Google-like search tool for market research and statistics with facts and figures easily displayed in charts and graphs. It provides access to more than one million statistics, ready to use in PPT, XLS and PNG format. Create a personal profile to make the best use of the Research AI tool on Statista.
• Access to 1 million statistics - ready to use in PPT, XLS and PNG formats.
• PowerPoint dossiers on 3000 of the most searched-for topics such as online gaming, e-commerce, car sharing and organic food markets.
• Five year revenue forecasts on 42 countries and 400 industries.
• Industry reports (USA-focused) including SWOT analyses and forecasts.

Videos from Statista

Passport This link opens in a new window
Market reports for consumer, industrial and service sectors worldwide. It gives market data for consumer products and includes country profiles, statistics, consumer lifestyle, country and business environment (risk) reports. Registration needed when using Passport for the first time. (Clear cookies in your browser if you have difficulty logging in.)

Transcripts for Passport videos

The remaining resources are listed alphabetically

Economic Freedom of the World
The EFW index is designed to measure the freedom of individuals in a given country.
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The five areas considered are: size of government; legal system and security of property rights; sound money; freedom to trade internationally; and regulation. Data is available from 1970 onwards.
Index of Economic Freedom
The Index ranks 186 countries by economic freedom. The guide is updated annually by The Heritage Foundation.
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The broad categories are:
1. Rule of Law (property rights, government integrity, judicial effectiveness)
2. Government Size (government spending, tax burden, fiscal health)
3. Regulatory Efficiency (business freedom, labor freedom, monetary freedom)
4. Open Markets (trade freedom, investment freedom, financial freedom)

ILOSTAT This link opens in a new window
View and extract labour data across many countries and territories. The data is provided by the International Labour Organization.

OECD This link opens in a new window
A gateway to international statistics and OECD publications including factbooks, selected periodicals, statistical series, STI scoreboard, working papers, tables and interactive databases.

OECDiLibrary guides
Videos from OECDiLibrary
UN Comtrade
Annual commodity trade statistics provided by UN countries. Organised by commodity and partner country and processed into a standard format/valuation. All values are converted into US dollars - data coverage of some countries' data from 1962 onwards.

United Nations Department of Economic and Social Affairs: Statistics This link opens in a new window

World Bank Open Data
Includes representations of data in map, chart and graph formats.
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Access to Commodity Price Statistics Online: monthly free-market prices and price indices starting in January 1960 for selected commodities that concern commodity-dependant countries. Price indices are provided for commodity groups (including food, tropical beverages, vegetable oilseeds and oils, agricultural raw materials, minerals, ores and metals).
World Development Indicators (WDI)
WDI contains statistical data for more than 600 development indicators for more than 200 countries and 18 country groups running from 1960 onwards.
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The extensive collection of development data includes social, economic, financial, natural resources and environmental indicators. The WDI is hosted by the UK Data Service.

Eurostat This link opens in a new window
Statistical data comparing social and economic status of EC member states.

data.gov.uk This link opens in a new window
Social, economic and population statistics provided by the UK government and other UK organisations.
Office for National Statistics This link opens in a new window
UK's economy, population and society at national/local level: summaries of key areas plus downloadable data into spreadsheets.
UK Data Service This link opens in a new window
A major resource for UK government, international and longitudinal socio-economic data.
Coverage includes the British Crime Survey, British Household Panel Survey, General Household Survey, Labour Force Survey and the World Bank's data.
Further content includes the British Cohort Study, International Social Survey Programme, Millennium Cohort Study, National Statistics Time Series and statistics from the IMF and IEA (International Energy Agency).
To access some data, you need to log in/register with UK Data Service. Some datasets restrict access e.g. where commercial usage might be sought, permission could be required or sponsoring organisations may vet publications.

Consumer surveys

Global Consumer Survey (Mintel) This link opens in a new window
Biannual survey of 36,000 individuals in 36 markets representing 75% of worldwide GDP. Topics: automotive; beauty and personal care; business to business; cannabis; drinks; financial services; food; foodservice; health and nutrition; household; insurance; marketing and communications; pet; retail and apparel; technology, media and telcom; travel, leisure and entertainment. Select Consumer Data under the Analytics heading.
Surveys are viewable as reports and as separate questions with answers. They can be filtered by theme or searched by keyword.
Lifestyles Consumer Survey (Passport from Euromonitor) This link opens in a new window
Online consumers surveyed aged 15 to 65+. Topics: eating and drinking; healthy and ethical living; house and home; leisure and recreation; path to purchase; personal traits and values; shopping; spending and saving; and technology. Search for 'lifestyles consumer survey' and select the dashboard option in the results.
Between 1,000-2,000 consumers in each market are surveyed each round, totalling between 16,000 and 40,000 respondents. Surveys date from 2015, include a different mix of countries each year with some topics tracked over time. Responses can be filtered by country, age, race and gender.