Library guides: Management: Market research and statistics

Find market and industry research

We have a large range of market research databases, most of which have an international focus. Some additional market research can be found using the literature databases such as ABI/Inform and Business Source Complete. The databases are grouped by type in this guide, but you can also see the A-Z of all Library databases.

EMIS
EMIS specialises in emerging markets. It includes 9,000 local news sources, private/public company data, industry reports from global and local providers and complex analytical tools to monitor, screen and analyse trends, risks and forecasts.

Features reports from Euromonitor, Mintel, BMI, Economist Intelligence Unit, Marketline, S&P, Oxford Economics and D&B.
• Companies: 1.3 million private and public emerging market company profiles.
• Industries: EMIS covers 225 different industries throughout the emerging markets.
• Countries: Data covers 157 emerging markets.
• M&A: more than 80,000 M&A deals along with proprietary research, valuations and forecasts.

EMIS mobile friendly
Use this link to access EMIS from a mobile phone.

IBISWorld
Provides access to over 1,700 current reports on UK, US, Global and Chinese industries.

• Industry Research Reports – 25 page reports containing key statistics, forecasts, supply chain information, performance and outlook analysis, industry structure, products and markets, competitive landscape, operating strengths and weaknesses and analysis of external drivers.
• iExpert Summaries – 6 page snapshots condensing the integral elements from the industry reports into bite-sized paragraphs, graphics and tables.
• Risk Ratings Reports – 15 page reports covering the risk that the industry is facing over the next 18 months. Includes an assessment of the operating conditions (industry structure, revenue outlook and key drivers) for companies in the industry.
• Archive Industry Reports – Industry Research Reports dating back up to 7 years.

Videos (from IBISWorld)

MarketLine
World-wide industry reports, news and analysis, company and country profiles, Porter's Five Forces, PESTLE and SWOT analyses.

Marketline includes these additional databases:
• City Statistics
Analyse and compare the world’s most important cities. Features comprehensive data and forecasts of key socio and macroeconomic indicators for more than 3000 cities, spread across Asia-Pacific, Europe, Middle East and Africa, North America, and South and Central America.
• Company Prospector
Screen companies and build lists of potential business partners, clients, and investment targets in industries and countries of interest.
• Company Report Generator
Generate fresh custom company reports featuring analytical text and charts which draw on MarketLine's company datasets. Example sections include company overview, history, SWOT analysis, M&A, partnerships and agreements, news and product information.
• Country Statistics
Conduct quick and easy comparative analysis of macroeconomic and industry drivers for over 200 countries. Features comprehensive data and forecasts including detailed coverage of consumer demographics, incomes, and expenditures. Key indicator forecasts include GDP, inflation, exchange rates, investment, trade, population, and labour market.
• Financial Deals Tracker
Track market activity with MarketLine's database of global mergers and acquisitions (M&A), private equity deals, venture finance deals, private placements, IPOs, and partnerships.
• Investment and Advisory Prospector
Identify advisory and investment firms operating in specific industries, and gain insight into the investment and inorganic strategy of companies.
• Market Data Analytics
A unique online information service providing comprehensive data across global food, drinks personal care household products, pet care, news and magazine and tobacco markets.

Videos (from Marketline)

Mintel
UK marketing intelligence database analysing market sizes and trends. Monitors and forecasts consumer behaviour/market developments. Includes some China reports.

UK subscriptions:
• Automotive
• Beauty and Personal
• Drink
• Food
• Health and Wellbeing
• Media
• Retail: Home
• Technology

China subscriptions:
• Consumer Attitudes and Trends
• Retail
Passport
Market reports for consumer, industrial and service sectors worldwide. It gives market data for consumer products and includes country profiles, statistics, consumer lifestyle, country and business environment (risk) reports.

• Countries: profiles (demographic, economic, political) and business dynamics
reports including SWOT analyses.
• Companies: profiles, market share and brand share rankings.
• Lifestyle statistics: reports on 76 countries detailing consumer habits and lifestyles.
• Updated analysis: daily industry and country news.
• Statistics: international macro-economic and demographic data.

Statista
Statista is a Google-like search tool for market research and statistics with facts and figures easily displayed in charts and graphs. It provides access to more than one million statistics, ready to use in PPT, XLS and PNG format.

• Access to 1 million statistics - ready to use in PPT, XLS and PNG formats.
• PowerPoint dossiers on 3000 of the most searched-for topics such as online gaming, e-commerce, car sharing and organic food markets.
• Five year revenue forecasts on 42 countries and 400 industries.
• Industry reports (USA-focused) including SWOT analyses and forecasts.

Videos from Statista

Find advertising and audience data

WARC (World Advertising and Research Centre)
Advertising articles, case studies, videos, news and data.

• Articles from numerous sources including Admap, Forum for Advertising Research, International Journal of Advertising, and Journal of Advertising Research.
• Advertising case studies searchable by industry sector, target audience and media used.
• Global Adspend Database covering 90 markets with data for newspapers, magazines, TV, radio, cinema, 'out of home' and internet.
• Global Media Costs provides a database of comparable costs for 63 markets allowing analyses across markets, media, target audiences and time periods.

Broadcaster Audience Research Board (BARB)
Weekly and monthly television viewing figures.
Publishers Audience Measurement Company Ltd (PAMCo)
Magazine and newspaper audience figures.

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Topline PAMCo data is available to everyone freely on the website, where the latest PAMCo results are updated every quarter. More detailed data is only available to subscribers.
RAJAR (Radio Joint Audience Research)
Radio listening figures.

Find statistical data

The most frequently used statistical sources are listed here for business, management and allied fields. To see other recommended databases for statistics in other subject areas see the links below.

International
Europe
UK

Statista and Passport are the top two recommended databases for statistics. Try these first before looking at the longer list of databases below.

Statista
Statista is a Google-like search tool for market research and statistics with facts and figures easily displayed in charts and graphs. It provides access to more than one million statistics, ready to use in PPT, XLS and PNG format.

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• Access to 1 million statistics - ready to use in PPT, XLS and PNG formats.
• PowerPoint dossiers on 3000 of the most searched-for topics such as online gaming, e-commerce, car sharing and organic food markets.
• Five year revenue forecasts on 42 countries and 400 industries.
• Industry reports (USA-focused) including SWOT analyses and forecasts.
Videos from Statista

Passport
Market reports for consumer, industrial and service sectors worldwide. It gives market data for consumer products and includes country profiles, statistics, consumer lifestyle, country and business environment (risk) reports.

The remaining resources are listed alphabetically

Economic Freedom of the World
The EFW index is designed to measure the freedom of individuals in a given country.

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The five areas considered are: size of government; legal system and security of property rights; sound money; freedom to trade internationally; and regulation. Data is available from 1970 onwards.
Index of Economic Freedom
The Index ranks 186 countries by economic freedom. The guide is updated annually by The Heritage Foundation.

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The broad categories are:
1. Rule of Law (property rights, government integrity, judicial effectiveness)
2. Government Size (government spending, tax burden, fiscal health)
3. Regulatory Efficiency (business freedom, labor freedom, monetary freedom)
4. Open Markets (trade freedom, investment freedom, financial freedom)

ILOSTAT
View and extract labour data across many countries and territories. The data is provided by the International Labour Organization.

OECD iLibrary
A gateway to international statistics and OECD publications including factbooks, selected periodicals, statistical series, STI scoreboard, working papers, tables and interactive databases.

OECDiLibrary guides
Videos from OECDiLibrary
UN Comtrade
Annual commodity trade statistics provided by UN countries. Organised by commodity and partner country and processed into a standard format/valuation. All values are converted into US dollars - data coverage of some countries' data from 1962 onwards.

UNSD (United Nations Statistical Databases)
Social and economic statistics - most are freely available.

World Bank Data
Includes representations of data in map, chart and graph formats.

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Access to Commodity Price Statistics Online: monthly free-market prices and price indices starting in January 1960 for selected commodities that concern commodity-dependant countries. Price indices are provided for commodity groups (including food, tropical beverages, vegetable oilseeds and oils, agricultural raw materials, minerals, ores and metals).
World Development Indicators (WDI)
WDI contains statistical data for more than 600 development indicators for more than 200 countries and 18 country groups running from 1960 onwards.

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The extensive collection of development data includes social, economic, financial, natural resources and environmental indicators. The WDI is hosted by the UK Data Service.

Eurostat
Statistical data comparing social and economic status of EC member states.

data.gov.uk
Social, economic and population statistics provided by the UK government and other UK organisations.
Office for National Statistics
UK's economy, population and society at national/local level: summaries of key areas plus downloadable data into spreadsheets.
UK Data Service
A major resource for UK government, international and longitudinal socio-economic data.

Coverage includes the British Crime Survey, British Household Panel Survey, General Household Survey, Labour Force Survey and the World Bank's data.
Further content includes the British Cohort Study, International Social Survey Programme, Millennium Cohort Study, National Statistics Time Series and statistics from the IMF and IEA (International Energy Agency).
To access some data, you need to log in/register with UK Data Service. Some datasets restrict access e.g. where commercial usage might be sought, permission could be required or sponsoring organisations may vet publications.