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Research Analytics: Managing your digital identity

How to use publishing and citation data to evidence your strengths, develop your publishing strategy and make connections

Why is your digital identity important?

Building your digital identity as a researcher can be an effective way to:

  • publicise your work
  • build your network
  • engage with the public
  • discover and manage information

Used strategically, generic social media tools like Twitter, Instagram, LinkedIn, YouTube and Facebook can be a valuable part of your digital identity. In addition, there is a wealth of social media and profile sites aimed specifically at the academic community.

This guide gives you a brief summary of some of these tools.  Remember, you don't need to use them all!  Choose tools that are appropriate to your strategy and research community.

Core tools

Your public profile page from the University of Bath. This page will rank highly in search results for your name. Use Pure (the University’s internal research information system) to fill in your research interests, link to your other online profiles and add a picture. Details of your publications and projects are automatically populated from Pure. 

ORCID logo

ORCID provides a persistent digital identifier that distinguishes you from every other researcher. ORCID integrates with research workflows such as manuscript and grant submission, supporting automated linkages between you and your professional activities, ensuring that your work is recognised. Quick and easy to set up, ORCID is a great time-saving tool for sharing your research. 

Further resources

Profile and networking sites

Public engagement

Tracking online attention to your research

See if (and how) your publications are being referred to online in news, social media, blogs, policy documents, patents and more.